Apples

The Pink Lady® Range Attracts New Buyers

Leading apple brand Pink Lady® saw a 22% increase in sales volume last season due to the double roll-out of bulk and tray produce. This increa...

Pink Lady® To Boost Trust With Customers And Growers

For over 20 years, members of the Pink Lady® Europe branch have been building a relationship of trust with their customers day by day, with the promise...

Kanzi 'Lives Up To Its Power' At Fruit Logistica

This year, Kanzi® is truly living up to its power. With its dedicated growers and partners, Kanzi® succeeds in bringing more high quality, super...

Pink Lady® To Present Its Strategy At Fruit Logistica 2019

Pink Lady® has had a promising start to the season, with a volume estimate of around 175,000 tonnes of apples for 2018-2019. This is a stable volume...

NorgesGruppen Expects Record Sales Of Norwegian Apples

Norway’s NorgesGruppen has announced that it expects to sell around 3,000 tonnes of Norwegian apples this year, which will beat last year’s sal...

Pink Lady® Zings Up Fresh Fruit Aisles

Continuing its consumer recruitment and loyalty strategy, Pink Lady® is maintaining its premium positioning and offering a range of packaging tailored...

Pink Lady®’s Dynamic Growth Continues This Season

The 2017-2018 season has enabled Pink Lady® to consolidate its leading brand position in all European markets, in a somewhat unusual market context....

Pink Lady® Delights The International Agricultural Show

With apple season in full swing, Pink Lady® presented its socially responsible commitments to consumers at the Paris International Agricultural Show fr...