Artificial Intelligence

AI-Generated Ads May Have A Negative Effect On Consumer Perceptions

A new study by NIQ suggests that AI-generated advertisements could 'dampen consumer perceptions' about particular brands, with consumers viewing AI-driven...

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The New Era For Artificial Intelligence In Marketing

ESM explores why marketing professionals in retail will increasingly embrace GenAI in 2025.

Food Labels Should Indicate Whether Products Were Made Using AI, Say Consumers

Some 83% of consumers believe that food labels should state whether said products were made with the help of AI technology, a new survey has found.

Altria Posts Better-Than-Expected Q3 Results On Robust Demand For Vapes, Nicotine Pouches

Altria Group beats market expectations for third-quarter revenue and profit, as robust demand for its nicotine pouches and e-cigarettes helped soften...

Unlock Retail Promotion Secrets: Free Access To Exclusive Webinar Recording

Consulting for Retail is offering retail professionals free access to a recording of its recent webinar on optimising promotional strategies in today&rsquo...

Retailers, Consumer Goods Firms Making Progress On AI-Driven Personalisation

Retailers and consumer goods firms are 'making big gains' when it comes to AI-driven personalisation, a new report from BCG has found.

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Three Strategies F&B Brands Need To Attract Consumers

Using data from 4C Associates 2024 F&B Survey, ESM examines the top three strategies F&B Brands need to attract consumers.

Italy Leverages AI To Combat Counterfeiting Of Prosecco

Italian Mint (Istituto Poligrafico e Zecca Dello Stato) has joined forces with Microsoft Italia to combat the counterfeiting of renowned Italian sparkling...