branding

Brands Tap Solar Eclipse For Long-Term Consumer Connection: GlobalData

Food and beverage companies have identified a major promotional opportunity in the total solar eclipse that will cross North America today (8 April 2024),...

Rockstar Energy Unveils New Visual Identity

Beverage giant PepsiCo has rolled out a new brand identity for Rockstar Energy drinks, featuring bold colours.

Constellation Brands Reorganises Leadership Team

Constellation Brands has announced a series of internal leadership appointments as it seeks to position the company for improved performance over the long...

Romania’s Profi Restructures Wine Offering Using Artificial Intelligence

Romanian supermarket and convenience store chain Profi has introduced a new brand, Crama Somelierilor, entirely designed by artificial intelligence (AI).

Pepsi To Roll Out New Branding To Mark 125th Anniversary

Cola giant Pepsi will roll out its new logo and visual identity as part of its 125th anniversary celebrations.

SodaStream Announces Brand Repositioning

Sparkling water brand SodaStream has announced a full 360° brand-repositioning aimed at consumers' growing interest in design, innovation, mixology, an...