Brands

AI-Generated Ads May Have A Negative Effect On Consumer Perceptions

A new study by NIQ suggests that AI-generated advertisements could 'dampen consumer perceptions' about particular brands, with consumers viewing AI-driven...

Co-op Media Network Instals 300 Front-Of-Store Digital Screens

The Co-op Media Network (CMN) has today announced that it is to install 300 new front-of-store digital media screens to turbo-charge its retail media offer...

Lost In Pronunciation: The World's Most Mispronounced Brands

While Shakespeare's famous words, 'What's in a name,' continue to resonate, we cannot be too sure about pronunciations, especially when it comes to brand n...

Les Mousquetaires, E.Leclerc Join France's FCD

Les Mousquetaires and E.Leclerc have joined France's Fédération du Commerce et de la Distribution (FCD), a representative group for the large...

Hain Celestial Reports ‘Flat’ Second-Quarter Net Sales

Organic and natural products company Hain Celestial said its second-quarter net sales remained unchanged at $454.1 million (€422.33 million) compared...

Coming Soon: Kantar Brand Footprint – Europe’s 75 Most-Chosen Brands

In the next edition of ESM, we have partnered with Kantar on an exclusive, expanded look at the most chosen brands across the European grocery landscape.

Close To Half Of UK Consumers Buying 'Greater Variety Of Brands'

Close to half of UK consumers (46%) are buying a 'greater variety' of brands than they did before the pandemic, a new study by NielsenIQ has found.

What Brands Will Be The Most Impacted By Inflation?

With growing inflationary pressures across Europe, we will almost certainly see a shake up in the market over the coming months. Euan Jarvie, President of...