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Brands

Study Suggests That Brand Preference Can Affect Relationships

Study Suggests That Brand Preference Can Affect Relationships

Preferring different brands can affect relationship compatibility more than shared interests or personality traits, according to new research published in...

P&G CEO Faces Crisis Over Whether Brand Empire Is Still Too Big

David Taylor, a company man at Procter & Gamble Co. who spent decades working his way up the corporate ladder, is now confronting his biggest chall...

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