Brands

Exploring The 'Game Of Love' Between Consumers And Big Brands With Accenture

Are consumers really falling out of love with big brands? The answer is more complicated than you might think. ESM spoke to John Zealley and Oliver Wright...

Kaufland Removes Unilever Products From Shelves In Pricing Spat

Retailer Kaufland has announced that it has removed around 480 Unilever products from its shelves in Germany, in a pricing dispute that echoes the spat bet...

Nestlé Eyes Premiumisation, Direct To Consumer Sales For Growth Analysis

Nestlé famously hasn’t posted a full year loss since 1922 - an indication of the world’s biggest food company’s ability to navigat...

L'Oréal Posts Strong Fourth Quarter, Boosted By Premium Brands

L'Oréal SA’s high-end cosmetics such as Lancome Monsieur Big mascara came through again over the holidays. Fourth-quarter revenue rose 5.5...

Italians 'More Willing' To Spend On Luxury Food Products

Italian consumers, particularly those aged 35-54 years, are now more willing to spend more on luxury and exclusive products, including food, a study has fo...

Unilever Sees Spurning Of Global Brands Spread Beyond Asia

The tide is turning against multinational brands, which have been losing market share to local products not just in Asia’s emerging markets but also...

Nestle, L'Oreal See Easy Money Era Killed Off By Asian Brands

Nestle SA is losing buzz to an Indonesian coffee brand famous for brewing civet-cat feces, and L’Oreal SA is losing face to a Chinese skincare brand...

Study Suggests That Brand Preference Can Affect Relationships

Preferring different brands can affect relationship compatibility more than shared interests or personality traits, according to new research published in...