Brands

Bridgethorne: FMCG Suppliers Need To Be Prepared For ‘Marmite’ Conversations With UK Retailers

UK-based shopper-management firm Bridgethorne has called on FMCG suppliers to be prepared for their own ‘Marmite-style’ conversations about pri...

Retailers Likely To Be ‘Stuck In The Middle’ Following Price Increases

A leading retail analyst has suggested that retailers are likely to be “stuck in the middle” should FMCG companies decide to implement price ri...

Coca-Cola May Need Regulatory Nod To Buy Out AB Inbev In Africa

Coca-Cola Co.’s plan to buy out brewer Anheuser-Busch InBev NV from an African bottling joint venture originally agreed to with SABMiller Plc may hav...

Facebook Says It Gave Advertisers Inflated Video Metrics

Facebook Inc.’s rapid growth has been tightly linked to convincing advertisers that people are watching more videos on its social network. Now the co...

The Importance Of Colour To FMCG Brands' Packaging - Sun Branding Solutions

In the immediate aftermath of the UK referendum, press headlines have been occupied with tales about retailer sales dips, staggering drops in consumer conf...

Perceived Value Of Spanish Brands On The Rise In The EU

European consumers recognise Spanish brands for their quality, a study conducted by Vente-Privee and the Foro de Marcas Renombradas Españolas has fo...

P&G's New CEO Vows To Boost Product Quality After Dumping Brands

Procter & Gamble Co., which spent the past few years offloading poorly performing brands and businesses, is now focused on improving the quality of...

Mondelez Appoints Christiana Shi To Board of Directors

Mondelez has appointed Christiana Shi to its Board of Directors, which brings the board to 13 directors, 12 of whom are independent. Shi, 56, is preside...