Cereal: latest news, insights and analysis | ESM Magazine

Kellogg's Starts Venture Fund To Find Growth Amid Cereal Slump

Kellogg Co. (Kellogg's), struggling with slumping US cereal sales, will invest approximately $100 million in a venture fund, a bid to use a Silicon Valley...

Kellogg Sees A Cereal Saviour In Millennial Penchant For Snacking

Millennials are GRRREAT! That, anyway, is what Kellogg Co. is banking on to help revive soggy cereal demand. Tony the Tiger and its other ageless character...

Kellogg’s Sales Miss Estimates as Breakfast-Food Unit Slips

Kellogg Co., the world’s largest cereal maker, posted third-quarter revenue that trailed analysts’ estimates after sales of breakfast foods slu...

Nestlé France Looking To Children's Breakfast Food

Nestlé France is to target the children's breakfast cereals sector this year with the launch of several new projects. In France, infant-nutrition...