Circana

Don’t Go Cold Turkey On Promotions: Four Rules For Success

Florian Clemens, VP of Media and Analytics at Circana, explores how retailers can maximise the opportunity of a well-planned promotions strategy.

Confectioners Eye Holiday Boost As UK Shoppers Snub Expensive Gifts

Quality Street maker Nestlé and Cadbury owner Mondelēz are seeing higher sales of confectionery in Britain this holiday season driven by cash-strapp...

The Race For Resilience – Why Sustainability Matters For Shoppers

A recent study from Circana has indicated that sustainability continues to be a core factor in driving purchases, despite a continued cost-of-living crisis...

Circana Named 'Strong Performer' In Retail Planning Platforms By Independent Research Firm

Circana has announced that Forrester Research has named it a 'Strong Performer' in its The Forrester Wave™: Retail Planning Platforms, Q4 2023 r...

A New Era For FMCG Pricing As Demand Contraction Continues: Circana

The latest FMCG Demand Signals report from Circana suggests that consumer demand is not likely to recover until the second half of 2024.

Out-of-Home Plant-Based Meat Servings Up By Nearly 50% Across Europe's 'Big 5' Countries

The consumption of plant-based meat protein products in out-of-home (OOH) eateries has increased by 48% compared to 2019 across Germany, France, the UK, It...