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Circana

Private Labels vs Brands – Adapting To Consumer Shifts And Innovating Pricing Strategies

Private Labels vs Brands – Adapting To Consumer Shifts And Innovating Pricing Strategies

FMCG brands need to focus on ensuring they do not become less relevant as the weak recovery of grocery sales continues into 2024.

Don’t Go Cold Turkey On Promotions: Four Rules For Success

Florian Clemens, VP of Media and Analytics at Circana, explores how retailers can maximise the opportunity of a well-planned promotions strategy.

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