Circana
Private Labels vs Brands – Adapting To Consumer Shifts And Innovating Pricing Strategies
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FMCG brands need to focus on ensuring they do not become less relevant as the weak recovery of grocery sales continues into 2024.
Don’t Go Cold Turkey On Promotions: Four Rules For Success
Florian Clemens, VP of Media and Analytics at Circana, explores how retailers can maximise the opportunity of a well-planned promotions strategy.
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