Consumer Behaviour
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Asia-Pacific Consumers Shifting From Cautious Spending To ‘Intentional Consumption’, Study Finds
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A new report by NielsenIQ (NIQ) has shown that consumer behaviour in the Asian Pacific region is shifting somewhat as rising food prices, economic downturn...
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Price Sensitivity Is A Challenge And An Opportunity For Brands, Study Finds
Shoppers are increasingly driven by the need for value, convenience, and personalised experiences, as economic pressures mount.
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