Consumer Behaviour

Urgent Need For Age Limit On Energy Drinks Warns Norwegian Consumer Council

The Norwegian Consumer Council has expressed concern about the 'normalisation' of high consumption of energy drinks by people under the age of 18.

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The New Era For Artificial Intelligence In Marketing

ESM explores why marketing professionals in retail will increasingly embrace GenAI in 2025.

Carlsberg Shifts Marketing Focus As Drinkers Choose Cheaper Beer

Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said, as consumers in major markets bought cheaper beer and in reduced...

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Asia-Pacific Consumers Shifting From Cautious Spending To ‘Intentional Consumption’, Study Finds

A new report by NielsenIQ (NIQ) has shown that consumer behaviour in the Asian Pacific region is shifting somewhat as rising food prices, economic downturn...

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Price Sensitivity Is A Challenge And An Opportunity For Brands, Study Finds

Shoppers are increasingly driven by the need for value, convenience, and personalised experiences, as economic pressures mount.

UK Gen Z Most Likely To Purchase Products Advertised At Sporting Events, Study Finds

One in four (25%) 18-24-year-olds and one in three (27%) 25-34-year-olds in the UK have bought products advertised during sporting events.

Private Labels Triumph As Consumers Seek Value

Rising food prices (33%), increasing utilities costs (20%) and the threat of an economic downturn (19%), are the main challenges currently facing consumer...