DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Consumer Behaviour

Premium logo

Premium

Asia-Pacific Consumers Shifting From Cautious Spending To ‘Intentional Consumption’, Study Finds

Asia-Pacific Consumers Shifting From Cautious Spending To ‘Intentional Consumption’, Study Finds

A new report by NielsenIQ (NIQ) has shown that consumer behaviour in the Asian Pacific region is shifting somewhat as rising food prices, economic downturn...

Premium logo

Premium

Price Sensitivity Is A Challenge And An Opportunity For Brands, Study Finds

Shoppers are increasingly driven by the need for value, convenience, and personalised experiences, as economic pressures mount.