Consumer Behaviour

Albert Heijn Installs Smart Dopper Water Taps

Dutch retailer Albert Heijn and Dopper have jointly announced the the installation of smart Dopper Water Taps in a number of Albert Heijn stores.

Ian Ellington, CMO At PepsiCo Europe, On His Consumer Predictions for 2023

ESM spoke to Ian Ellington, CMO at PepsiCo Europe, about his predictions for consumer behaviour in 2023.

Unilever Claims Influencers Can Encourage People To Live Sustainably

Unilever has announced the results of a study which examines the role of influencer content on sustainable choices, alongside a cohort of eco-conscious inf...

Dutch Household Consumption Grew By More Than 6% In January

Statistics Netherlands has released figures which show that in January 2023, Dutch households spent 6.2% more, adjusted for price changes, than in January...

IRI And NPD Rebrand As Circana, The Leading Advisor On The Complexity Of Consumer Behaviour

Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) have unveiled a new combined company name and brand identi...