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Consumer Goods

P&G Plans To Downplay Its Corporate Name In Ads During Paris Olympics

P&G Plans To Downplay Its Corporate Name In Ads During Paris Olympics

Procter & Gamble is focusing its Paris 2024 Olympics marketing on individual brands, including Pampers diapers, Gillette razors and Ariel detergent.

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Three Quarters Of Consumers Facing ‘Information Overload’: Accenture

Just under three quarters (73%) of consumers state that they feel inundated with 'too much choice' when shopping, with a similar percentage (75%) saying th...

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