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Consumer Goods

Carrefour Teams Up With JIP Retail In Czechia

Carrefour Teams Up With JIP Retail In Czechia

Carrefour International Partnership has announced a collaboration with Czech Group JIP Retail as part of an expansion plan.

Trade Spend Funds Management: Balancing Control and Agility

Given that trade spend is often a more significant expense than traditional marketing, accounting for anywhere from 15% to 25% of a consumer goods company&...

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