D2C | ESM Magazine

PepsiCo’s Celso Borges Shimabukuro On Capturing The Omnichannel Consumer

ESM's Stephen Wynne-Jones chats to Celso Borges Shimabukuro, Vice President and Head of E-Commerce Europe, PepsiCo, about how brands and retailers are work...

Direct-To-Consumer Set To Continue To Grow Post COVID-19: Study

The direct-to-consumer (D2C) market has expanded into almost every retail sector and is set to be a lasting winner from the COVID-19 crisis, a study by Glo...

One Quarter Of D2C Brands Hit New Heights During COVID-19 Crisis, Study Finds

Just one quarter (24%) of 'direct to consumer' (D2C) brands posted stronger monthly visits during the COVID-19 crisis, compared to their 2019 peak, a new s...

Big Brands Embrace Direct-To-Consumer – A Sign Of Things to Come? Analysis

While major food brands and the grocery channel have been fundamentally aligned since the dawn of modern retail, changes to the consumer landscape have led...

Brands Rowing In Behind D2C Can Benefit From Premiumisation, Says Analyst

The direct-to-consumer (D2C) channel offers food manufacturers the opportunity to develop personalised, premium products, a leading retail analyst has said...