Data Monetisation

Retail Media and Data Monetisation – A €25bn Opportunity

Rarely discussed until just a few years ago, the retail media and data monetisation market in Europe is expected to grow from under €8 billion in 2021...

‘Data Monetisation’ The Key To Unlocking Greater Collaboration, Says dunnhumby CEO

With retailers and FMCG suppliers alike looking to extract more value from their data, dunnhumby believes that data monetisation could not only open the do...

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