Digital Marketing

Digital Marketing Investment In German Retail Set To Grow

Germany's retailers are set to increase their spend on digital marketing by 29% this year, according to the latest report by IDH - Initiative Digitale Hand...

Walmart-Backed Ibotta Targets Up To $2.55bn Valuation In US IPO

Ibotta, backed by Walmart, said it was targeting a valuation of up to $2.55 billion in its US initial public offering, the latest technology firm looking t...

Beam Suntory Names Hernán Tabah As SVP, Chief Digital And Technology Officer

Premium spirits maker Beam Suntory has appointed Hernán Tabah as senior vice president and chief digital and technology officer.

Britvic Names Munnawar Chishty As Marketing Director In Great Britain

Soft drinks firm Britvic has announced the appointment of Munnawar Chishty as its new marketing director in Great Britain, effective later this year.

Children Continue To Be Exposed To Advertising That Promotes Unhealthy Foods: WHO

The World Health Organisation (WHO) has claimed in its latest report that existing policies and regulations to limit marketing of unhealthy foods to childr...

The Retail Sector’s Digital Transformation: HMY

Digital technology is very influential in the world of retail. The presence of an increasing number of devices, together with the burgeoning growth of t...

UK Consumers More Interested In Personalised Offers Than Messages

UK consumers are more likely to engage with retailers that send them a personalised offer than a personalised message, according to research from YouGov an...

L'Oréal UK Makes Digital Marketing Team More Task-Specific

French cosmetics company L'Oréal is revamping its approach to digital marketing by making each of its personnel more focused on a specific bran...

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L’Oréal Creates ‘All Worth It’ Promotional Campaign In The UK