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Discounters

Lidl Doubles its Media Spend in UK

Lidl Doubles its Media Spend in UK

Discounter Lidl has more than doubled its marketing spend on paid media in the UK since 2013 as its continues in its attempts to veer customers a...

Discounters Trump 'Big Four' in Own-Brand Taste Tests

Discount retailers Aldi and Lidl are outranking their big name competitors in terms of own-brand quality, according to the annual...

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