Dry January | ESM Magazine

‘Dry January’ Offers New Opportunities For Alcoholic Beverage Makers: IWSR

The 'Dry January' movement has initiated a wider health and wellness trend among consumers across the world and is paving way for new opportunities for alc...

Tesco's 'Dry January' Sees Boost In Sales Of Low-Alcohol Drinks

UK retailer Tesco has announced record sales of low-alcohol beer, wine and spirits during ‘Dry January’, following a promotion of its low- and...

Fresh Produce, Fish And Poultry Boost UK Supermarkets’ January Sales

Sales of fresh produce, white fish and chicken stimulated a rise in UK grocery sales-values in the first month of 2016, in spite of price reductions, as &l...

‘Dry January’ Causes UK Supermarket Drinks Sales To Plummet

The ‘Dry January’ campaign, which urges the UK public to abstain from alcohol for the month following the festive period, has caused drinks sal...