Euro 2016 | ESM Magazine

Iceland’s Surprise Soccer Run Gives Carlsberg Bonus Branding

Iceland’s fairy-tale run at soccer’s European Championship made a name for the team’s traveling fans and provided unexpected payback for...

Snack Consumption Expected To Increase By 15% In Spain During Euro 2016

The consumption of different categories of appetisers and snacks is expected to grow by up to 15 per cent in Spain during Euro 2016, according to the Assoc...

Italians To Spend An Extra €145m If Team Reaches Euro 2016 Final

Italians will spend an estimated €145 million more on food and drinks if the national football team reaches the Euro 2016 final. This is according...

Tesco Anticipating Bumper Euro 2016 Drinks Sales

UK retailer Tesco is expecting to sell more than 120 million bottles and cans of beer, 8 million bottles of wine, and 29 million packets of crisps over the...