Football

Lidl Named As Official Partner Of UEFA Women's Euro 2025

Discounter Lidl has been named as an official partner of the UEFA Women's Euro 2025 football competition, which takes place in Switzerland next July.

Asda Unveils 'Nanzones' For Senior Football Fans 

As the Euro 2024 kicks off, UK retailer Asda has announced the launch of 'Nanzones', or fan zones designed for the elderly.

Consumer Recognition Of Euro 2024 Sponsors Low, Study Finds

Consumer recognition of the FMCG brands sponsoring the Euro 2024 football tournament is low, a new study has found.

Albert Heijn Launches Campaign To Boost Fruit Consumption Among Young People

Dutch retailer Albert Heijn has teamed up with the KNVB (Royal Dutch Football Federation) to launch a campaign to boost fruit consumption among children pl...

PepsiCo Signs Global Partnership With EA Sports

PepsiCo has announced a new multi-year global partnership with EA Sports, naming three of its flagship brands – Pepsi, Gatorade, and Lay's – as...

Ronaldo's Coca-Cola Snub Unravels Brand's Efforts To Promote Healthier Options: Analysis

While Cristiano Ronaldo's two goals against Hungary at Euro 2020 rightly adorn the back pages of today's newspapers, the Portugal star's snub of one of the...

Albert Heijn Announces Partnership With KNVB

Albert Heijn has announced a partnership with the Dutch football association - KNVB - a week ahead of the women's football World Cup in France. The reta...

Lidl Italia Renews Partnership With Italian Football Federation

Lidl Italia has renewed its partnership with FIGC (Federazione Italiana Giuoco Calcio), the Italian Football Federation, assuming the title 'Premium Partne...