Formula 1

Nestlé's KitKat Signs Formula 1 Global Sponsorship Deal

Nestlé's KitKat brand has signed a global sponsorship deal with Formula 1 as CEO Laurent Freixe seeks to change the way the company markets its core...

Dutch Retailer Jumbo Opens Pop-Up Store Dedicated To Formula 1 Driver

Jumbo has opened a pop-up store in its Groningen Food Markt outlet dedicated to Dutch Formula 1 star Max Verstappen. The store-within-a-store concept fe...

Heineken Announces Global Agreement With Formula 1

Heineken and Formula 1 have reached an agreement for the Dutch beer company to become a global partner of the F1. The agreement will take effect this...

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