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Gen Z

UK Gen Z Most Likely To Purchase Products Advertised At Sporting Events, Study Finds

UK Gen Z Most Likely To Purchase Products Advertised At Sporting Events, Study Finds

One in four (25%) 18-24-year-olds and one in three (27%) 25-34-year-olds in the UK have bought products advertised during sporting events.

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Gen Z Seeking Sustainability And Quality From Grocery Purchases

More than two thirds (68%) of Gen Z consumers in the US feel they would benefit from more information from retailers about the sustainability of various fo...