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Gen Z

The Race For Resilience – Why Sustainability Matters For Shoppers

The Race For Resilience – Why Sustainability Matters For Shoppers

A recent study from Circana has indicated that sustainability continues to be a core factor in driving purchases, despite a continued cost-of-living crisis...

Three Quarters Of Gen Z Say They Are ‘Decision Makers’ For Personal Care Items: NIQ

Seventy-five percent of Gen Z shoppers say they are the ‘decision makers’ on what personal care products their household should purchase, accor...

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