Halloween | ESM Magazine

Halloween Demand Boosts Hershey's Sales And Profit Outlook

Confectionery giant Hershey has raised its annual forecasts for sales and profit after posting better-than expected results, benefiting from strong demand...

Coca-Cola Launches Limited-Edition Dark Fanta For Halloween

Cola-Cola has announced that it has launched a new limited-edition blood orange flavoured Fanta for Halloween in the UK. Fanta Dark Orange is jet black...

ICA Sweden Launches Fruit And Veg Alternatives For Halloween

Swedish retailer ICA has created a monster-themed range of fruit and vegetable products, providing alternative treats for children this Halloween. The r...

Waitrose Sees Gourd Sales Surge Ahead Of Halloween

UK retailer Waitrose has said that sales of gourds are up by 260%, boosted by shoppers looking for new ways to decorates their homes for Halloween and the...

How Wal-Mart's Halloween Swat Team Stops Offensive Costumes

The weeks before Halloween are a busy season for Wal-Mart's little-known trust and safety compliance team. Their job is to come between the 40,000 costumes...