Hard Seltzers | ESM Magazine

As Beer Loses Share To Hard Seltzer, US Barley Farmers Scramble

The exploding popularity of hard seltzers and lower alcohol consumption in general have led to plummeting barley demand from beer makers.

Monster Beverage Approves $500m Share Repurchase Programme

The board of directors of Monster Beverage Corporation has approved authorised a new share repurchase programme worth $500 million (€467.2 million).

Heineken UK Acquires Minority Stake In Ready-To-Drink Brand, Served

Heineken UK has acquired a minority stake in ready-to-drink brand Served, co-owned by singer Ellie Goulding, for an undisclosed sum.

Suntory Eyes US Canned Cocktail Push As Young Japanese Shun Booze

Japanese drinks giant Suntory Inc last year debuted a strong, lemony brew in Australia that quickly became the top seller in the canned cocktail market the...

AB InBev Sues Constellation Over Modelo Beer

The Mexican arm of Anheuser-Busch InBev has accused Constellation Brands in a lawsuit of a second breach of their deal allowing Constellation to...