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Three In Ten Gen-Zs Feel Like ‘Outsiders’ For Choosing Low- Or No-Alcohol Drinks

Three In Ten Gen-Zs Feel Like ‘Outsiders’ For Choosing Low- Or No-Alcohol Drinks

Some 29% of male Gen Z consumers feel like 'outsiders' for choosing low- or no-alcohol drinks, and feel they need to explain their choice, a new study by H...

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The Future Of Alcohol Consumption In Europe: Trends And Insights

ESM explores how demographics and economics shape alcohol consumption in Europe, using a new report from Barclays.