Influencers

Procter & Gamble Revamps Marketing, Doubles Down On China’s TikTok

Procter & Gamble has been revamping its marketing and line-up of influencers on fast-growing Chinese shopping app Douyin in recent months.

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in...

As It Hits One Billion In Unit Sales, What's Next For Prime?

Prime, the sports and energy drink developed by influencers KSI and Logan Paul, recently announced it had hit the one-billion-unit sales mark.

One Billion More Digitally-Native Consumers To Create Opportunities For Brands: Accenture

An additional one billion digitally-native consumers, in eight fast-growing countries, are set to create new growth opportunities for retailers and brands,...

Unilever Claims Influencers Can Encourage People To Live Sustainably

Unilever has announced the results of a study which examines the role of influencer content on sustainable choices, alongside a cohort of eco-conscious inf...

TikTok Tops For Social Media-Based Shopping, Study Finds

GlobalData's Social Media Analytics Platform undertook research among influencers to determine the most-discussed social media app related to shopping, wit...

Kaufland Launches Chewing Gum Range Alongside YouTuber HeyMoritz

Kaufland has announced a collaboration with one of Germany's biggest influencers, the YouTuber HeyMoritz, for a new line of chewing gums.

Discounter Aldi Unveils First TikTok Campaign

Aldi Nord and Aldi Süd have unveiled their first campaign on social media platform TikTok, with the groups teaming up with a number of influencers to...

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Aldi Süd Expands Its Work With Influencers

Unilever Takes Stand Against Digital Media's Fake Followers

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