Market research | ESM Magazine

Healthy Options Helping To Drive Sales Of Snacks Across Europe, IRI Study Finds

Healthy snacking products such as nuts, popcorn, baked and vegetable crisps/chips, and individually portioned fruit are helping to boost on-the-go product...

Retailers Should Benefit From Festive Online Content Sharing, Study Finds

According to marketing-research firm RadiumOne, the weeks leading up to Christmas will see around 98 million Christmas-related online shares per...

IPSOS To Open Spain's Second Shopper Lab For Market Research

The Spanish Independent Institute of Market Research (IPSOS) has recently announced the opening of its second Shopper Lab in Spain, located in Madrid. A...

Nielsen Reports Grocery Spending Grew By Lowest Level On Record

Grocery spending across Europe grew by the lowest level on record, according to a new report by Nielsen. The retail performance data shows that prices p...

L’Oréal Breaks Into Universum Top-Ten Employer Ranking

L’Oréal has broken into Universum’s top-ten ‘most attractive’ employer list, reflecting the opinion held of it, by more than...