Marketing

Unilever CFO To Take On Additional Responsibility

Unilever said CFO Fernando Fernandez would take on more responsibilities, including overseeing supply chain and procurement.

Pam Panorama Relaunches Private-Label Brand Tesori dell'Arca

Italian food retailer Pam Panorama is relaunching its private label brand, Tesori dell'Arca, first introduced in the 1990s.

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Shoppers To Adopt A 'Smart, Savvy and Shrewd' Approach This Festive Season: EY

Global shoppers are likely to embrace a 'smart, savvy and shrewd' approach this festive season, a new study by EY showed.

Nestlé To Boost Marketing, Cut Costs By $2.8bn Under CEO Freixe

Nestlé will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into...

Mars Appoints Hans Bakker As Regional General Manager Of European Food And Nutrition Unit

Mars, Inc. has appointed Hans Bakker as the regional general manager of Food & Nutrition Europe and Dave Dusangh as regional president of Mars North Am...

Nestlé's KitKat Signs Formula 1 Global Sponsorship Deal

Nestlé's KitKat brand has signed a global sponsorship deal with Formula 1 as CEO Laurent Freixe seeks to change the way the company markets its core...

Chinese Retailers Embrace GenAI To Boost Sales, Survey Finds

Chinese retailers are investing in AI to boost sales with more than half (52%) of the country's e-commerce platforms having used at least one generative AI...

VOG’s Brands Focus On Consumers

Supporting consumers and guiding them through the process of discovering and selecting the most suitable products are the core principles behind the VOG &n...