Marketing

Kraft Heinz Forecasts Bleak Annual Profit As Higher Prices Hamper Demand Recovery

Kraft Heinz forecast annual profit below estimates and missed quarterly sales estimates, as the packaged food maker struggles with sluggish demand followin...

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What Retailers Need To Know About New Year’s Resolutions

New Year's resolutions can be a great way for retailers to establish a relationship with the consumer.

Private-Label Sales At Pam Panorama Sees Double-Digit Growth In 2024

Pam Panorama's private-label business saw double-digit sales growth in 2024 to €330 million and a 2% increase in market share.

Unilever CFO To Take On Additional Responsibility

Unilever said CFO Fernando Fernandez would take on more responsibilities, including overseeing supply chain and procurement.

Pam Panorama Relaunches Private-Label Brand Tesori dell'Arca

Italian food retailer Pam Panorama is relaunching its private label brand, Tesori dell'Arca, first introduced in the 1990s.

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Shoppers To Adopt A 'Smart, Savvy and Shrewd' Approach This Festive Season: EY

Global shoppers are likely to embrace a 'smart, savvy and shrewd' approach this festive season, a new study by EY showed.

Nestlé To Boost Marketing, Cut Costs By $2.8bn Under CEO Freixe

Nestlé will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into...

Mars Appoints Hans Bakker As Regional General Manager Of European Food And Nutrition Unit

Mars, Inc. has appointed Hans Bakker as the regional general manager of Food & Nutrition Europe and Dave Dusangh as regional president of Mars North Am...