Marketing

Mars Appoints Hans Bakker As Regional General Manager Of European Food And Nutrition Unit

Mars, Inc. has appointed Hans Bakker as the regional general manager of Food & Nutrition Europe and Dave Dusangh as regional president of Mars North Am...

Nestlé's KitKat Signs Formula 1 Global Sponsorship Deal

Nestlé's KitKat brand has signed a global sponsorship deal with Formula 1 as CEO Laurent Freixe seeks to change the way the company markets its core...

Chinese Retailers Embrace GenAI To Boost Sales, Survey Finds

Chinese retailers are investing in AI to boost sales with more than half (52%) of the country's e-commerce platforms having used at least one generative AI...

VOG’s Brands Focus On Consumers

Supporting consumers and guiding them through the process of discovering and selecting the most suitable products are the core principles behind the VOG &n...

Brands Haunt, Taunt And Tease At Halloween – But It’s All Good Fun

Hallowe'en campaigns: Whether it's Trick or Treat' sweets, or a pumpkin bonanza, big brands everywhere are sharing the spirit (sorry) of Hallowe'en.

Carlsberg Shifts Marketing Focus As Drinkers Choose Cheaper Beer

Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said, as consumers in major markets bought cheaper beer and in reduced...

Lidl Announces Digital Partnership With Disney+

Lidl has entered into a digital partnership with Disney+ that will give Lidl Plus app users in Germany access to the Disney+ streaming service.

HelloFresh Posts Revenue Growth Of 1.9% In Third Quarter

Meal-kit firm HelloFresh has reported a 1.9% year-on-year increase in revenue to approximately €1.83 billion in the third quarter of its financial yea...