Marketing Campaign

Pepsi To Introduce Nitrogen-Infused Cola

Pepsi has announced plans to launch Nitro Pepsi, which it says is the first-ever nitrogen-infused cola drink with a smooth, creamy texture with frothy foam...

The Pink Lady® Range Attracts New Buyers

Leading apple brand Pink Lady® saw a 22% increase in sales volume last season due to the double roll-out of bulk and tray produce. This increa...

Corona Beer Teams Up With Snoop Dogg For ‘La Vida Más Fina’ Campaign

Constellation Brands has announced that it has launched its first campaign with rapper Snoop Dogg aimed at unifying the Corona family of brands. ‘...

'Different by Design': Effen Vodka Launches New LGBTQ Campaign

American drinks company Beam Suntory has released a new marketing campaign, 'Different by Design', for its Effen Vodka range, aimed at celebrating sel...

Point Of Sale Ranked Most Influential By 80% Of Marketers

Eight out of ten marketers rank point of sale as the most influential marketing channel for influencing shopper purchasing decisions, according to the 2017...

New Merkur Marketing Plan Focuses On Children

Supermarket chain Merkur is well on its way to become Austria's most child-friendly supermarket. Following a survey, carried out for the company...

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