Marketing

Paris Olympics Marketing Blitz Powered By Female Athletes

Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalising on recent...

Albert Heijn Enhances Retail Media Services With New Offerings

The retail media unit of Albert Heijn has introduced a host of new offerings, including video advertisements on the ah.nl website and in the ah app.

Coca-Cola Appoints Arnab Roy As President Of Coca-Cola Global Category

The Coca‑Cola Company has named Arnab Roy as president of the Coca‑Cola global category, effective 1 September 2024.

Singapore's Tolaram To Buy Diageo's Shareholding In Guinness Nigeria

Tolaram has agreed to buy Diageo's 58.02% shareholding in Guinness Nigeria and enter into long-term licence and royalty agreements, the Nigerian...

Australian Wine Exports To China Rocket After Beijing Drops Tariffs

Australian wine makers shipped wine worth A$86 million (€52.9 million) to China in the month after Beijing lifted tariffs and should be confident of b...

French Retailer Casino To Detail New Strategy Plan At Year-End, CEO Says

The new leadership of Casino will detail its strategy plan to revive the troubled French food retailer towards the end of the year, new CEO Phili...

US FDA Rescinds Market Denial Order For Juul Products

The US Food and Drug Administration (FDA) said it was rescinding a June 2022 order that briefly blocked sale of Juul's products, including its device for e...