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Marketing

Digital Marketing Investment In German Retail Set To Grow

Digital Marketing Investment In German Retail Set To Grow

Digital Marketing Investment In German Retail Set To Grow

Germany's retailers are set to increase their spend on digital marketing by 29% this year, according to the latest report by IDH - Initiative Digitale Hand...

Nestlé To Adhere To Highest Ethical Standards In The Marketing Of Infant Formula

Nestlé has pledged to adhere to the highest ethical standards in the marketing of infant formula and outlined its commitment in its latest Leading t...

Nestlé To Adhere To Highest Ethical Standards In The Marketing Of Infant Formula

Lifeway Foods Sees Q2 Net Sales Up By More Than A Quarter

US-based supplier of kefir and fermented probiotic products, Lifeway Foods, Inc. has reported a 25.3% year-on-year increase in net sales in the second quar...

Saputo Reports Growth In Revenue, Earnings In First Quarter

Canadian dairy company Saputo has reported a 9.5% year on year increase in revenue, to CAD 4.6 billion (€3.1 billion), in the first quarter of its fin...

Paris Olympics Marketing Blitz Powered By Female Athletes

Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalising on recent...

Albert Heijn Enhances Retail Media Services With New Offerings

The retail media unit of Albert Heijn has introduced a host of new offerings, including video advertisements on the ah.nl website and in the ah app.

Coca-Cola Appoints Arnab Roy As President Of Coca-Cola Global Category

Coca-Cola Appoints Arnab Roy As President Of Coca-Cola Global Category

The Coca‑Cola Company has named Arnab Roy as president of the Coca‑Cola global category, effective 1 September 2024.

Singapore's Tolaram To Buy Diageo's Shareholding In Guinness Nigeria

Tolaram has agreed to buy Diageo's 58.02% shareholding in Guinness Nigeria and enter into long-term licence and royalty agreements, the Nigerian...

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Australian Wine Exports To China Rocket After Beijing Drops Tariffs

Australian Wine Exports To China Rocket After Beijing Drops Tariffs

French Retailer Casino To Detail New Strategy Plan At Year-End, CEO Says

French Retailer Casino To Detail New Strategy Plan At Year-End, CEO Says

US FDA Rescinds Market Denial Order For Juul Products

US FDA Rescinds Market Denial Order For Juul Products

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UK Shoppers To Spend £695m On Father's Day This Year: GlobalData

UK Shoppers To Spend £695m On Father's Day This Year: GlobalData

P&G Plans To Downplay Its Corporate Name In Ads During Paris Olympics

P&G Plans To Downplay Its Corporate Name In Ads During Paris Olympics

PepsiCo Europe Appoints Kraft Heinz Executive Paula Marconi As Marketing Chief

PepsiCo Europe Appoints Kraft Heinz Executive Paula Marconi As Marketing Chief

Game On: 7-Eleven Unveils Slurpee-Inspired Gaming Device With The Tetris Company

Game On: 7-Eleven Unveils Slurpee-Inspired Gaming Device With The Tetris Company

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