Marketing

PepsiCo Names Ram Krishnan As CEO Of Its North American Beverage Business

PepsiCo has appointed Ram Krishnan as the chief executive officer of PepsiCo Beverages North America.

Kellanova Names Nicolas Amaya As President Of North American Unit

Packaged food maker Kellanova has named Nicolas Amaya president of its North America division.

Juul Seeks US Authorisation For Its New Age-Restricted Menthol Pods

Juul Labs said it was seeking US authorisation for its new menthol-flavoured pods, which require user age verification, to be used with its e-cigarette dev...

Jorge Garduño Named Coca-Cola Chief Customer And Commercial Officer

The Coca‑Cola Company has appointed Jorge Garduño as its new chief customer and commercial officer, effective 1 February 2024.

Greek-Yoghurt Maker Chobani Buys Coffee Firm La Colombe For $900m

Greek-yoghurt maker Chobani said it had bought ready-to-drink coffee maker La Colombe for $900 million to expand its beverage business.

Constellation Brands Reorganises Leadership Team

Constellation Brands has announced a series of internal leadership appointments as it seeks to position the company for improved performance over the long...

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in...

Kraft Heinz Revamps Executive Leadership Team

The Kraft Heinz Company has named five new executive leadership team members, who are to collaborate with incoming chief executive Carlos Abrams-Rivera in...