Marketing

Jorge Garduño Named Coca-Cola Chief Customer And Commercial Officer

The Coca‑Cola Company has appointed Jorge Garduño as its new chief customer and commercial officer, effective 1 February 2024.

Greek-Yoghurt Maker Chobani Buys Coffee Firm La Colombe For $900m

Greek-yoghurt maker Chobani said it had bought ready-to-drink coffee maker La Colombe for $900 million to expand its beverage business.

Constellation Brands Reorganises Leadership Team

Constellation Brands has announced a series of internal leadership appointments as it seeks to position the company for improved performance over the long...

88% Of Consumers Have Purchased Products Based On Influencer Recommendations: Study

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in...

Kraft Heinz Revamps Executive Leadership Team

The Kraft Heinz Company has named five new executive leadership team members, who are to collaborate with incoming chief executive Carlos Abrams-Rivera in...

J.M. Smucker Completes Acquisition Of Twinkies Owner Hostess Brands

J.M. Smucker has completed the transaction to acquire Hostess Brands, the owner of Twinkies snack cakes.

Asda Appoints Adam Zavalis As New Vice President Of Marketing

UK retailer Asda has appointed Adam Zavalis as its new vice president of marketing.

Nestlé Misses Nine-Month Sales Estimates, Expects Volume Upturn By Year-End

Nestlé has posted lower-than-expected nine-month sales growth as higher product prices made shoppers balk, but said it expects volumes to turn posit...