Marketing

5 Trends To Expect From This Year's Super Bowl Commercials

The Super Bowl isn't just one of leading sporting events of the year, it's traditionally the biggest marketing opportunity in the US. Here are some trends...

Top 5 Social Media Trends For Retailers And FMCG Brands In 2023

ESM explores the top five social media trends that retailers and FMCG brands need to be aware of in 2023.

Italy's D.IT Cooperative Posts 3% Growth In FY 2022

Italian retail cooperative and purchasing group D.IT - Distribuzione Italiana closed its financial year 2022 with 3% growth, which it says exceeded initial...

Carrefour Polska Launches Refill Machine For Private-Label Products

Carrefour Polska has launched a refill machine for private-label household goods at its Arkadia store in Warsaw, according to a press release.

Altria Partners With Japan Tobacco To Bolster Smoke-Free Category

Marlboro maker Altria Group Inc has announced a strategic partnership with Japan Tobacco in an attempt to boost its smoke-free category.

Marketing Costs Take A Bite Out Of HelloFresh's Full-Year Outlook

German meal-kit maker HelloFresh has warned that full-year results would be in the lower half of expectations as it spends more on advertising to retain cu...

Croatia's Studenac Appoints Chief Innovation Officer

Croatian retailer Studenac has announced the appointment of Nina Mimica as its new chief innovation officer.

Juul To Pay About $439m To Settle E-Cigarette Marketing Probe

E-cigarette maker Juul Labs Inc has agreed to pay $438.5 million (€442.2 million) to settle claims by 34 US states and territories that it downplayed...