Marketing

Baby Formula Makers Still Breaking Global Marketing Rules: Report

Almost all parents and pregnant women in China, Vietnam and the United Kingdom are exposed to 'aggressive' formula milk marketing campaigns that breach glo...

12 Ads Of Christmas – Europe's Most-Loved Retailer Christmas Ad Is...

Many thanks to our readers for voting for their favourite festive commercial in ESM's annual '12 Ads of Christmas' poll – in the end it was a close c...

Uvasdoce Launches New Year's Eve Campaign

Uvasdoce is fully immersed in the preparation of its New Year's Eve campaign, after a national grape campaign with very good numbers.

Discounter Aldi Unveils First TikTok Campaign

Aldi Nord and Aldi Süd have unveiled their first campaign on social media platform TikTok, with the groups teaming up with a number of influencers to...

Marketing Restrictions On Food, Beverages Could Lead To $500bn Loss For Brands

The introduction of marketing restrictions on certain food and beverage categories, similar to those implemented on tobacco products, could impact firms by...

DIA Launches Daily Quality Laboratory

Spanish retail group DIA has launched the 'Daily Quality Laboratory' campaign to advertise the reformulation of its recipes to consumers. The discounter...

Plant-Based Food Industry Fights EU Proposal To Ban Dairy Comparisons

A new rule banning food companies from comparing plant-based products to dairy in their marketing could be agreed by European Union negotiators this week,...