Marketing

Marketing Restrictions On Food, Beverages Could Lead To $500bn Loss For Brands

The introduction of marketing restrictions on certain food and beverage categories, similar to those implemented on tobacco products, could impact firms by...

DIA Launches Daily Quality Laboratory

Spanish retail group DIA has launched the 'Daily Quality Laboratory' campaign to advertise the reformulation of its recipes to consumers. The discounter...

Plant-Based Food Industry Fights EU Proposal To Ban Dairy Comparisons

A new rule banning food companies from comparing plant-based products to dairy in their marketing could be agreed by European Union negotiators this week,...

Aldi Süd Teams Up With Vegan Influencer Philipp Steuer

Aldi Süd has expanded its influencer marketing through a new collaboration with vegan influencer Philipp Steuer. Steuer will promote a ve...

Coop Sweden Appoints New Sales And Marketing Director

Coop Sweden has appointed Fredrik Uhrbom as its new sales and marketing director. Uhrbom is an experienced professional with a strong background in the...

Kraft Heinz To Increase Marketing, Sees Supply Chain Savings Of $2bn By 2024

Kraft Heinz Co has forecast better-than-expected quarterly sales growth and said it would step up its marketing budget and overhaul of its supply chai...

Nestlé Releases Report On Marketing Practices For Breastmilk Substitutes

Nestlé has released a report on the implementation of WHO's International Code on the responsible marketing of breastmilk substitutes across its ope...

Unilever Chief Hits Out At 'Woke-Washing' In Brand Campaigns

Unilever chief executive Alan Jope has hit out at brands engaging in 'woke-washing' in their marketing campaigns – in other words, brands promising t...