Marketing

Kimberly-Clark Appoints New Chief Marketing Officer

Paper products giant Kimberly-Clark Corporation has named Giuseppina Buonfantino as its new chief marketing officer, reporting to Tony Palmer, the firm&rsq...

Marks & Spencer Signs Customer Insight Deal In Marketing Overhaul

UK retailer Marks & Spencer has signed a partnership with data science company Starcount, as part of its ongoing transformation plans. M&amp...

Pernod Ricard Promotes Ainsworth To UK Marketing Director

French drinks-maker Pernod Ricard has promoted Philip Ainsworth to the position of marketing director of its UK arm, CampaignLive.co.uk reports. Reporti...

UK's The Co-operative Unveils New Approach To Marketing Wine

Simon Cairns, head of UK retailer the Co-operative's drinks division, has said that the supermarket chain is adapting the language it uses to describe wine...

Arla Organic Milk Ad Banned For ‘Misleading Claim’

An advertisement for Arla organic milk has been banned for using a 'misleading' claim, stating that its production is good for the land, according to...

Irish Court Rules In Favour Of Aldi Over Trademark Infringement

Ireland's Court of Appeals has ruled in favour of Aldi, in a case relating to a marketing campaign by rival chain Dunnes Stores, which the discounter said...

Sainsbury's Argos Appoints New Marketing Director

UK digital retailer Argos has announced the appointment of its new marketing director, Gary Kibble. Reporting to the chief digital and marketing officer...

Pierce Brosnan Shakes Up Spar Premium Ad

Spar Austria announced that it has again teamed up with former James Bond actor Pierce Brosnan in a new TV marketing campaign for its top-shelf own-brand l...