Marketing

Unilever Announces Major Rethink Of Marketing Strategy

Unilever has announced the development of a ‘cross-media measurement model’ that will help the FMCG giant measure and understand the impact of...

Mars Looking To Reevaluate Its Marketing Approach

Mars is looking to optimise the commercial effectiveness of its marketing department by amalgamating its marketing and sales teams under a 'chief demand of...

Cider Brand Strongbow Launches 'Refreshing By Nature' Campaign

Heineken brand Strongbow Apple Ciders has launched a new worldwide marketing campaign, aimed at connecting 'urbanites' with nature. Taking a mobile-firs...

Kimberly-Clark Appoints New Chief Marketing Officer

Paper products giant Kimberly-Clark Corporation has named Giuseppina Buonfantino as its new chief marketing officer, reporting to Tony Palmer, the firm&rsq...

Marks & Spencer Signs Customer Insight Deal In Marketing Overhaul

UK retailer Marks & Spencer has signed a partnership with data science company Starcount, as part of its ongoing transformation plans. M&amp...

Pernod Ricard Promotes Ainsworth To UK Marketing Director

French drinks-maker Pernod Ricard has promoted Philip Ainsworth to the position of marketing director of its UK arm, CampaignLive.co.uk reports. Reporti...

UK's The Co-operative Unveils New Approach To Marketing Wine

Simon Cairns, head of UK retailer the Co-operative's drinks division, has said that the supermarket chain is adapting the language it uses to describe wine...

Arla Organic Milk Ad Banned For ‘Misleading Claim’

An advertisement for Arla organic milk has been banned for using a 'misleading' claim, stating that its production is good for the land, according to...