Marketing

Arla Organic Milk Ad Banned For ‘Misleading Claim’

An advertisement for Arla organic milk has been banned for using a 'misleading' claim, stating that its production is good for the land, according to...

Irish Court Rules In Favour Of Aldi Over Trademark Infringement

Ireland's Court of Appeals has ruled in favour of Aldi, in a case relating to a marketing campaign by rival chain Dunnes Stores, which the discounter said...

Sainsbury's Argos Appoints New Marketing Director

UK digital retailer Argos has announced the appointment of its new marketing director, Gary Kibble. Reporting to the chief digital and marketing officer...

Pierce Brosnan Shakes Up Spar Premium Ad

Spar Austria announced that it has again teamed up with former James Bond actor Pierce Brosnan in a new TV marketing campaign for its top-shelf own-brand l...

Hofer Awarded IAA Effie Gold For HoT Campaign

The Austrian retailer Hofer (Aldi) was awarded two gold IAA Effie Awards for advertising and marketing communication on November 8th. The retailer...

Maxus India Renews Marketing Deal With Pernod Ricard

Following the renewal of its contract for Indonesia this summer with L'Oréal, Maxus has been re-contracted by Pernod Ricard to manage marketing for...

Brochand Named Kronenbourg Marketing VP

Nathalie Brochand has been appointed the vice-president of marketing for Kronenbourg, which sees her lead the promotional activity for 1664, Tourtel, and S...

Auchan France Rolling Out Media Promotion Technology

Auchan France has begun its implementation of a new system of advertising both in-store and online, designed by its media subsidiary Imedia Center. Imed...

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New Waitrose Ad Focuses On ‘Pick Your Own Offers’ Plan

Marketing

Arla Organic Milk Ad Banned For ‘Misleading Claim’

Irish Court Rules In Favour Of Aldi Over Trademark Infringement

Sainsbury's Argos Appoints New Marketing Director

Pierce Brosnan Shakes Up Spar Premium Ad

Hofer Awarded IAA Effie Gold For HoT Campaign

Maxus India Renews Marketing Deal With Pernod Ricard

Brochand Named Kronenbourg Marketing VP

Auchan France Rolling Out Media Promotion Technology

New Waitrose Ad Focuses On ‘Pick Your Own Offers’ Plan

Lidl UK Launches ‘Shop a Lidl Smarter’ Marketing Campaign

Tesco CEO Concerned By Discounters Ad Approach

Carlsberg Billboard Dispenses Beer to Passers-By