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New Waitrose Ad Focuses On ‘Pick Your Own Offers’ Plan

Waitrose has launched a new television advertisement to draw attention to the ‘Pick Your Own Offers’ component of its MyWaitrose loyalty system...

Lidl UK Launches ‘Shop a Lidl Smarter’ Marketing Campaign

Discount grocer Lidl has launched its new ‘Shop a Lidl Smarter’ marketing campaign in the UK with consumers participating in blind taste tests...

Tesco CEO Concerned By Discounters Ad Approach

Tesco CEO Dave Lewis has voiced his concern about by Aldi and Lidl's aggressive marketing investment, according to reports. Lewis expressed the con...

Carlsberg Billboard Dispenses Beer to Passers-By

A Carlsberg billboard in Shoreditch, London has been fitted with a beer pump, enabling passers-by to enjoy a free drink. The billboard, which features t...