Mars

The Potential Takeover Of Hershey And What It Means For The Sector

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The Potential Takeover Of Hershey And What It Means For The Sector

ESM investigates whether Mondelez's proposed acquisition of Hersheys is viable and what implications this could have for the broader sector.

Pringles-Maker Kellanova Beats Quarterly Sales, Profit Estimates On Steady Demand

Kellanova topped Wall Street estimates for third-quarter sales, driven by resilient demand for its ready-to-eat breakfast items and snacks despite rising p...

Brands Haunt, Taunt And Tease At Halloween – But It’s All Good Fun

Hallowe'en campaigns: Whether it's Trick or Treat' sweets, or a pumpkin bonanza, big brands everywhere are sharing the spirit (sorry) of Hallowe'en.

Pringles Brings Back Dill Pickle Variant Following Social Media Surge

Snack brand Pringles has announced the return of its dill pickle variant in the US, following what the brand says is a surge of interest on social media.

What's In A Name? Famous Rebrands We Can't Forget

Here at ESM, we love a good old dollop of nostalgia, which is why we were excited to hear that Marathon, the original name for a Snickers bar, is making a...

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The Pringles Merry-Go-Round Underscores The Iconic Snack Brand's Allure

As the old Pringles advertising catchphrase goes, 'once you pop, you can't stop'. Even if you're not quite sure which company is doing the 'popping'.

Mars' Biggest Deal Clinched By Secretive, Deep-Pocketed Family

A running joke among residents of McLean, Virginia, is that the most secretive organisation headquartered in their Washington D.C. suburb is not the Centra...