Mobile Technology | ESM Magazine

Carrefour Poland Launches Free Mobile Loyalty App

Carrefour Poland has launched a new mobile loyalty app, which it claims speeds up the shopping experience, and serves to distribute virtual discount vouche...

L’Oréal USA Launches ‘Beaumoji’ Online Concept

L’Oréal USA has launched a mobile communication tool, which will see its brand promoted through an end-to-end communication called Beaumoji &n...

Carrefour Roll Out New Mobile Payment Technology

Carrefour has combined with BBP Paribas to introduce a new mobile payment system in its stores and online, which is linked with its loyalty benefits. Th...

How Mobile Technology Can Help Avoid Queue Build-Up

Retailers are being encouraged to embrace mobile technology to help avoid queue build-up and provides a better customer experience in-store. Queue-reduc...