Nielsen Italia | ESM Magazine

Advertising Spend Decreased In Italy In January: Nielsen

Advertising investment in the food sector increased by 4.9% in Italy in January, compared to the same month last year, reports news portal affaritalia...

Italian Consumer Confidence Rose Slightly In Q4 2018: Nielsen

Italian consumer confidence increased slightly in the fourth quarter of 2018, according to Nielsen. The research firm revealed that in the last quarter...

Advertising Spend Rises In Italy In 2018: Nielsen

Advertising investment in beverages and alcoholic drinks increased by 11.3% in Italy in 2018, compared to the previous year, while ad spend in the food sec...

Food Sales Lead Growth In Italy’s FMCG Sector: Nielsen

The food segment, including beverage and pet products, drove growth in Italy’s FMCG sector in the period from January to April 2017, according to dat...