Nielsen

Country of Origin Most Important Factor For UK Consumers

Six-in-ten UK consumers say a brand's country of origin is as important, or more important, to them than other factors such as price, quality and product b...

US Men Revealed As Most Likely To Do Majority Of Household Cleaning

A new survey by Nielsen has revealed in which countries men are most likely to take responsibility for household cleaning. The survey examined 61 countr...

Spanish Women Make 48 Per Cent Of Cleaning Product Purchasing Decisions

The purchase decision process for cleaning supplies is becoming more shared every year. A recent study by Nielsen revealed that in 48 per cent of Spanish h...

Shopper 'Promiscuity' Hurting UK Supermarkets: Nielsen

The volume of items purchased from the UK's top supermarkets has decreased year-on-year for the fifth straight month, and Nielsen has blamed consumer...

Consumer Confidence Rose In Europe In 2015, Nielsen Study Finds

Consumer confidence in Europe bucked the global trend by improving in 2015, according to a new report by Nielsen. As a whole, European consumer confiden...

UK Supermarkets Emerge From Doldrums As Holiday Sales Gain

UK grocers received a boost as Wm Morrison Supermarkets Plc reported its first revenue growth in about four years and figures showed resilient industry sal...