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Nielsen

UK, Irish Shoppers Slow To Adopt New Tech Despite Rising Demand: Study

UK, Irish Shoppers Slow To Adopt New Tech Despite Rising Demand: Study

UK and Irish consumers are among the slowest to adapt to new convenience technology, despite their increasing demand for it, new market research has f...

Product Origin Important For 72% Consumers In Portugal: Study

According to the latest Nielsen Shopper Trends survey, 72% of Portuguese consumers prefer products that are produced domestically. The study also found...

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