NIQ

How Australians Responded To Celebrity-Endorsed Drinks In 2024

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How Australians Responded To Celebrity-Endorsed Drinks In 2024

NielsenIQ (NIQ) has recently released a report that unveils the influence of celebrity endorsements on consumer choice in Australia last year.

Promotions And Discounts Boost UK Grocery Growth Over Christmas

Total till sales growth slowed at UK supermarkets in the last four weeks ending 28 December 2025, down from +3.7% in the previous month to +3.2%, according...

Britain's M&S Had Strong Christmas For Food, Says NIQ

British retailer Marks & Spencer's food business enjoyed robust trading in the run-up to Christmas with sales up 6.8% in the four weeks to 28 December...

AI-Generated Ads May Have A Negative Effect On Consumer Perceptions

A new study by NIQ suggests that AI-generated advertisements could 'dampen consumer perceptions' about particular brands, with consumers viewing AI-driven...

UK Confidence ‘Still Far From Strong’, But Positive Signs Emerge

Consumer confidence amongst the UK public is 'still far from strong', but there is 'some room for optimism', a new study by NIQ has found.

UK Consumer Confidence Touches Four-Month High In December

British consumer morale hit a four-month high in December as households grew cheerier about their finances, a survey showed on Friday, in good news for fin...

Britain's M&S Gains Momentum Ahead Of Christmas: NIQ

British retailer Marks & Spencer's food business has entered Christmas trading with momentum as industry data showed it to be the country's second fast...

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