NIQ

AI-Generated Ads May Have A Negative Effect On Consumer Perceptions

A new study by NIQ suggests that AI-generated advertisements could 'dampen consumer perceptions' about particular brands, with consumers viewing AI-driven...

UK Confidence ‘Still Far From Strong’, But Positive Signs Emerge

Consumer confidence amongst the UK public is 'still far from strong', but there is 'some room for optimism', a new study by NIQ has found.

UK Consumer Confidence Touches Four-Month High In December

British consumer morale hit a four-month high in December as households grew cheerier about their finances, a survey showed on Friday, in good news for fin...

Britain's M&S Gains Momentum Ahead Of Christmas: NIQ

British retailer Marks & Spencer's food business has entered Christmas trading with momentum as industry data showed it to be the country's second fast...

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The New Era For Artificial Intelligence In Marketing

ESM explores why marketing professionals in retail will increasingly embrace GenAI in 2025.

FMCG Spend In Portugal Up 8.2% In Third Quarter

Spend on FMCG rose by 8.2% in Portugal in the third quarter of the year, from July to September, new data from NIQ has found.

Polish Shoppers 'Moderately' Optimistic As Sales Grow In Third Quarter: NIQ

Polish shoppers were 'moderately' optimistic in the third quarter with spending on FMCG increasing 4.3% year on year, according to the latest data from NIQ...