Olympics

Coca-Cola Scores On Olympic Boulevard Where Slave Past Sidelined

When the music started blaring, kids barged one another aside to snatch free sodas at Coca-Cola Co.’s bayside fan center. To get in, visitors queued...

Olympic Marketing Win: Quest For Souvenir Cups Drives Beer Sales

Ambev SA’s pricey sponsorship deal for this year’s Olympics is playing out well in the stands. The Brazilian beer company has been peddling...

Heineken Says Olympic Sponsorship Too Crowded To Be Valuable

Heineken NV, the world’s third-largest brewer, has some sponsorship advice for the International Olympic Committee: Less is more. Too many brands...

Sales Of Leblon Cachaça Soar At Waitrose During Rio 2016

The Brazilian cocktail, Caipirinha, has become a summer favourite for UK Olympic fans. UK retailer, Waitrose, have reported that Leblon Cachaça,...

Coca-Cola Says Doping ‘Damages the Olympic Ideals’

Coca-Cola Co., one of the most generous sponsors of global sports, has begun to speak up about how its partners do business. Earlier this year, the comp...

Edeka Gets Ready For Rio With Live Facebook Event

Using the slogan 'Ready for Rio!', German retailer Edeka recently organised a live sports event on Facebook. At a Hamburg branch of Edeka on 31 July,...

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