Paris 2024

French Services Sector Contracts Sharply Post-Olympics, PMI Shows

France's services sector contracted sharply in September, following a strong August driven by the Olympic Games, according to a survey of business executiv...

Carrefour's Paris Stores Saw Turnover 'Rise By A Quarter' During The Olympic Games

French retailer Carrefour reported a 25% increase in turnover in its Paris-based convenience stores during the Olympic Games.

French Economy Received A Boost In August From Olympics, Says PMI

France's economy benefited in August from a pick-up in business due to the Olympic Games as a sharp upswing in the country's services sector offset ongoing...

Food And Grocery Spend Up 42% In Paris During Olympic Games

Spending on food and groceries was up 42% in Paris over the first weekend of the Olympic Games, new data from Visa has shown.

France's GDP Boost From Paris 2024 Olympics Likely To Be Short-Lived

The financial impact of the Paris 2024 Olympic and Paralympic Games on the French economy is expected to be only temporary, according to a report by French...

Paris Olympics Marketing Blitz Powered By Female Athletes

Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalising on recent...

Will France See A Surge In Beer Sales During The Olympic Games?

Will France see an increase in beer sales during the upcoming Paris 2024 Olympic Games? Not if the past couple of years are anything to go by, new data fro...

Paris 2024 To Present Significant Opportunity For Retailers And Brands

The forthcoming Paris 2024 Olympic Games will present a 'significant opportunity' for grocery retailers and manufacturers to cater to both at home and out-...

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