Pernod Ricard

Pernod Launches Absolut Lime In The US

Drinks company Pernod Ricard has added Absolut Lime vodka to its US product portfolio, complementing Absolut Citron and Absolut Mandrin on supermarket shel...

Brancott Estate Claims Wine.com 100 Top Spot

US website Wine.com, the largest online wine retailer in the world, has named Pernod Ricard wine brand Brancott Estate as number one in its annual Wine.com...

Pernod Ricard To Push Absolut Vodka To US Millennials

Pernod Ricard is to target its vodka brand Absolut at US millennials in supermarkets, with its managing director, Paul Duffy, saying that a successful impl...

Pernod Sells Domecq Brandy Line To Spanish Venture

Pernod Ricard announced last week that it has sold its Domecq brandy line, as well as its product portfolio of wines and brandies, to Spanish com...

Moody’s: Diageo Set To Reduce Financial Leverage Faster Than Pernod Ricard

Moody’s Investors Service has offered an appraisal of drinks firms Diageo and Pernod Ricard, saying that the former is in a better position to reduce...

Pernod Ricard Lauded For Corporate Responsibility

Drinks company Pernod Ricard has secured the top spot in Vigeo Eiris’ international corporate responsibility index for September 2016. It was awarded...

Pernod Ricard Names Bolt Mumm Ambassador

Olympic gold medallist Usain Bolt has filled the newly created role of 'chief entertainment officer' with Pernod Ricard's Mumm champagne. Tasked with sh...

Lexis To Manage Pernod’s Chivas Brothers Account

UK advertising agency Lexis has landed Pernod Ricard’s Chivas Brothers brand portfolio account, and will be tasked with global corporate communicatio...