Pernod Ricard

Pernod To Boost Cuban Rum Sales Through End To Tourism Restriction

Pernod Ricard has reacted positively to a US governmental decision to scrap the $100 maximum value of alcohol and cigarettes Americans can buy on a trip to...

Pernod Ricard Launches Water Conservation Initiatives In India

As part of its sustainability drive, Pernod Ricard India has launched PR Kriti, an initiative for environmental management. For Pernod Ricard's first in...

TubeMogul To Operate Programmatic Advertising For Pernod Ricard

Drinks giant Pernod Ricard has hired TubeMogul to boost its brand portfolio in Australia through programmatic advertising. This form of advertising atte...

BBH To Manage Advertising For Pernod Ricard's Absolut

Bartle Bogle Hegarty (BBH) has been enlisted by Pernod Ricard to manage its Absolut account, continuing the ongoing #AbsolutNights promotional push. Mor...

Pernod Ricard To Release Mezcal Product In 'Weeks, Not Months'

Pernod Ricard is reportedly in the process of creating a totally new mescal SKU in an effort to capitalise on the growing market demand for the Mexican aga...

Maxus India Renews Marketing Deal With Pernod Ricard

Following the renewal of its contract for Indonesia this summer with L'Oréal, Maxus has been re-contracted by Pernod Ricard to manage marketing for...

Pernod Ricard Sells Fris Vodka Brand To Sazerac Co. Of U.S.

Pernod Ricard SA sold its Fris vodka brand to Sazerac Co. of the U.S. for an undisclosed amount. The divestment is “in line with the Pernod Ricard...

Pernod Ricard Improves Supply Chain Accuracy

Pernod Ricard has said it has improved its supply chain management through its use of Infor Demand Planning technology in the UK, the Netherlands and...