Pernod Ricard

Pernod Ricard To Release Mezcal Product In 'Weeks, Not Months'

Pernod Ricard is reportedly in the process of creating a totally new mescal SKU in an effort to capitalise on the growing market demand for the Mexican aga...

Maxus India Renews Marketing Deal With Pernod Ricard

Following the renewal of its contract for Indonesia this summer with L'Oréal, Maxus has been re-contracted by Pernod Ricard to manage marketing for...

Pernod Ricard Sells Fris Vodka Brand To Sazerac Co. Of U.S.

Pernod Ricard SA sold its Fris vodka brand to Sazerac Co. of the U.S. for an undisclosed amount. The divestment is “in line with the Pernod Ricard...

Pernod Ricard Improves Supply Chain Accuracy

Pernod Ricard has said it has improved its supply chain management through its use of Infor Demand Planning technology in the UK, the Netherlands and...

Tequila’s Smoky Cousin Gets Push From World’s Biggest Distillers

A Mexican liquor is beginning to win over the hearts of U.S. consumers, and it’s not tequila. Pernod Ricard SA, the world’s second-largest d...

Pernod Ricard Said Among Bidders in Sale of High West Whiskey

Pernod Ricard SA is among bidders in an auction for Utah-based whiskey maker High West Distillery, according to people familiar with the matter. Investm...

Pernod Ricard To Consider Purchasing Leading Chinese Drinks Brand

Pernod Ricard has indicated that it is seriously contemplating buying a new drinks brand which has significant market penetration in China, where the luxur...

Pernod Ricard Reportedly Set To Sell Off 30% Of SKUs

Pernod Ricard is reportedly set to cull a number of its assets which it views as non-core in a series of sales which will result in a 30-per-cent reduction...