Pirkka | ESM Magazine

K-Group’s Tuuli Luoma On Private-Label’s Growth Possibilities

Premium

K-Group’s Tuuli Luoma On Private-Label’s Growth Possibilities

In the May/June 2024 edition of ESM, we spoke to several prominent operators across Europe about how they are enhancing their private-label offerings.

Kesko Reduces Prices Of K-Menu Products By An Average Of 5%

Finnish retailer Kesko has reduced the prices of around 200 grocery products under its K-Menu range by an average of 5%.

Around 28% Of Finns Opt For 'Unhealthier' Food Options Amid High Prices, Survey Finds

Around 28% of customers in Finland are opting for unhealthier food than before due to higher prices, including more than a third (36%) of families with chi...

K-Group Moves To Sustainable Chocolate And Cocoa For Own-Brand Range

Finland's K Group has announced that it only sources cocoa and chocolate of 100% sustainable origin for its Pirkka and K-Menu cocoa and chocolate products...

Lenta Commences Sale Of Pirkka Branded Products In Stores

Following its purchase of 11 hypermarkets operated by Finnish retailer Kesko in 2016, Lenta has announced that it will commence offering Kesko’s Pirk...