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Private Label

Private Label Volume Sales Continue To Rise, Says Circana

Private Label Volume Sales Continue To Rise, Says Circana

Private label accounted for 64% of volume sales in the six largest grocery markets across Europe in the 12 months to February 2024, new data from Circana h...

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Consumer Buying Behaviour – Why Private Label Is Here To Stay

Lennard Markestein, managing director – unit dosing at McBride discusses the shift in consumer buying behaviour from brands to private label.

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