Promotions

Morrisons Launches 'Price Cut' Campaign

UK retailer Morrisons is launching one of its biggest price cuts in recent years by reducing prices on over 500 products and introducing new multi saves.&n...

The Post-COVID Promotional Landscape

COVID-19 has accelerated a trend that has seen promotional intensity decline since 2015, when a third of the volume of groceries in Europe being sold on de...

Shoppers Buy More Fruit And Vegetables On Promotion, IGD Trial Shows

The portion of fruit and vegetables sold increased by 78% when available at a reduced price, initial data from a trial conducted in Sainsbury’s by IG...

Auchan Introduces Digital Flyers To Curb Paper Waste

French retailer Auchan has stepped up its fight against paper waste by announcing the introduction of digital flyers for communicating prices and promotion...

Colruyt Group Launches New Online Promotions Platform ‘Deals!’

Colruyt Group has launched Deals!, a new online platform offering volume promotions on a changing selection of A-brand products. The platform...

The Art Of Adaptation – NPD And Retail Planning In A New Normal

Grocery shopping patterns have changed considerably over the past year. Malachy O'Connor, director at Food First Consulting, examines how retailers ha...

Promotion Levels On The Increase Across Europe, Nielsen Study Finds

The share of goods sold on promotion across Europe's grocery stores reached 18.2% in the four weeks to 4 October, its highest level this year, a new study...

UK Retailers Stepped Up Their Discounting In August, BRC Says

British retailers discounted their goods a bit more aggressively in August than in July as they sought to get customers back after the coronavirus lockdown...