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Häagen-Dazs Launches Limited-Edition 'Emily In Paris' Ice Cream

Ice cream maker Häagen-Dazs has unveiled a new global campaign, Be More Emily, as the show Emily in Paris returns on Netflix with the fourth season on...

Coca-Cola Collaborates With Oreo To Launch Limited-Edition Drink

Coca‑Cola has joined forces with Oreo to launch a limited-edition beverage that combines the taste of Coca-Cola with 'flavourful hints' inspired by Oreo co...

GS1 Celebrates 50th 'Scanniversary' Of The Barcode

When a 10-pack of Wrigley's chewing gum was scanned at a Marsh Supermarket in Troy, Ohio, on 26 June 1974, it kickstarted a revolution in retail, commencin...

Barilla Enables Traceability For Genovese Sauce

Italian food producer Barilla plans to introduce a QR code on the jars of its Pesto Alla Genovese sauce, to ensure traceability throughout the su...

Two Thirds Of Spirits On EU Market Now Contain Energy Information, says spiritsEUROPE

Two thirds (66%) of the total volume of spirits on sale in the EU market now contain energy information on-pack, spiritsEUROPE has said, with this share po...

Three Quarters Of Consumers Have Scanned A QR Code On A Food Or Drink Product, Study Finds

Some 75% of consumers say that they have scanned a QR code on a food or drink product, with half doing so regularly, a new study by market research firm A...

Mielizia Introduces Augmented Reality In Food Packaging

Italian honey brand Mielizia has introduced augmented reality in its product packaging to create an engaging shopping experience.

Penny To Introduce Traceable Pineapples And Organic Bananas

German discounter Penny has announced that it is to add QR codes to pineapples and organic bananas to provide additional supply chain information to shoppe...

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REWE Enables Traceability Of Bananas Back To The Producer