Retail Media

Kroger, Albertsons Could Turn To Ad Business After Merger Falls Through: Analysts

Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed merger between the two s...

Ahold Delhaize Ramping Up AI-Powered Capabilities, Says CEO

Ahold Delhaize is ramping up its investment in AI and generative AI solutions, the retailer's chief executive, Frans Muller, has told the Groceryshop confe...

Albert Heijn Enhances Retail Media Services With New Offerings

The retail media unit of Albert Heijn has introduced a host of new offerings, including video advertisements on the ah.nl website and in the ah app.

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Deloitte’s Adgild Hop On Why Grocers Should Rethink Their Approach To Retail Media

Rather than dipping their toes into the emerging world of retail media, why don't grocers take the plunge and reconfigure their businesses to be fully-fled...

Wolt Launches New Advertising Service, Wolt Ads

Finland's Wolt has launched its own advertising service as it seeks to help its partners accelerate their growth and visibility.

European Consumer Behaviour To See 'Polarised Recovery' In 2024, Study Finds

Consumer behaviour is expected to see a very 'polarised recovery' in 2024, despite the return of consumer confidence and wage increases in many European co...

Carrefour-PepsiCo Dispute Sheds Light On Key Role Of Retailers' Ad Business

Carrefour and PepsiCo's just resolved three-month price dispute has shed light on a new aspect of such negotiations which is changing the relationship betw...

Target Shopper Data, Streaming TV Ads Are Key To Its Sales

Target's retail media unit, a business through which it creates and sells ads, grew more than 20% in its fiscal year ended 3 February, Target CEO Brian Cor...

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5 Global Retail Trend Predictions For 2024: IGD

Schwarz Media Teams Up With The Trade Desk For 'Data-Driven Advertising'

Understanding Data Key To Exploiting Retail Media Opportunities: Analysis

Carrefour And Publicis Groupe Launch Joint-Venture

Ahold Delhaize Hits 'Roughly Half' Its €1bn Goal For Non-Grocery Revenue

Retail Media and Data Monetisation – A €25bn Opportunity

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